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headset that can accurately separate speech from ambient noise. The mobile phone is the prevailing communication tool for business and personal productivity, and people expect to be able to use their phones in all environments without sacrificing audio quality. Jawbone's patented NoiseAssassin technology is unique in its ability to separate speech from ambient noise with remarkable precision. Jawbone's NoiseAssassin is able to achieve this while other headsets cannot due to: Patented VAS: Jawbone's Voice Activity Sensor (VAS) is able to detect very accurately when the person is talking and capture the frequencies of his or her speech even in the presence of noise. Advanced DSP Algorithms: The NoiseAssassin algorithms were developed over a number of years for the Defense Advanced Research Projects Agency (DARPA). These required powerful noise suppression algorithms for use in the most extreme acoustic noise environments including battlefields and helicopters. The algorithms use Jawbone's two microphones and the VAS to accurately model the noise environment. Jawbone detects when and how a person is speaking, models the noise, and aggressively eliminates it. Conventional noise eliminating headsets do not have the VAS and can only estimate when speech is occurring with software-based Voice Activation Detection (VAD) systems. For these systems to work, the speech must be significantly louder or spectrally different from the noise. These systems fail in loud environments or in the presence of other people's speech. Furthermore, because they can't accurately identify the speech signals, they distort the speech in the process of attempting to eliminate the noise. The result of this distortion is a significant degradation in intelligibility and quality in order to achieve a perceptual reduction in noise. THE DESIGN The New Jawbone is the next step in the integration of best in class noise elimination technology with personal design that is both humanistic and minimal. The Jawbone strategy we set-out to follow three years ago has proven that products that live on our face need to be designed differently than typical technology wares; we regard them as personal accessories or even jewelry, and, as such, believe they need to be a complete departure from the gadgetry of the mobile and headset industry. Yves Behar Chief Designer and CCO of Aliph In the tradition of bringing together beauty and science, the new Jawbone is a miracle of miniaturization and 50% smaller than the original award-winning Jawbone. Every effort has been made to contain best in class noise elimination technology in the most unassuming, yet richly detailed product. No Visible Buttons The invisible